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Manager of Marketing & Public Relations

Full-Time 40 Hours

JOB DESCRIPTION:

Are you a creative professional with a passion for storytelling, marketing, and design who enjoys producing work to inspire others to get involved? The Marketing & PR Manager will work with a collaborative development team to enhance initiatives for FFAS. This role is responsible for planning, organizing, directing, and executing marketing strategies; and leading all aspects of marketing, communications, and design to ensure brand awareness and community stewardship.

 

RESPONSIBILITIES:

Marketing / Communications

  • Develop and implement marketing plan for overall organization and revenue-generating programs
  • Manage all written forms of communication including press releases, newsletters, blog posts
  • Ensure all external publications and communications are in line with branding initiatives
  • Support fundraising initiatives including event-related communications, donor appeals, and information related to programs, services, and community outreach
  • Design marketing materials: newsletters, press releases, appeals, donor reports, and advertisements
  • Proactively identify issues that may impact the organization’s reputation and work with the director to develop communications plans to mitigate

Media / Public Relations

  • Develop, compose, and submit all press releases, and informational data pertaining to programs, special events/fundraisers, promotions, new board members, awards, and overall brand management
  • Develop and employ public relations strategy to help drive philanthropic and advocacy initiatives
  • Establish a communications plan to reach media and public services; serve as the agency’s spokesperson
  • Pursue opportunities to gain exposure for the FFAS brand and team members

Social Media / Digital Marketing

  • Maintain the organization’s website and social media channels: Facebook, Instagram, Twitter, and TikTok
  • Lead social media content development and implement strategy for online fundraising, brand awareness, volunteer recruitment, event and program participation, storytelling and impact-sharing
  • Develop innovative digital content to increase awareness of the FFAS brand
  • Provide analysis of digital performance including practices that monitor FFAS presence on social media
  • Implement email marketing campaigns
  • Proactively recommend new programs, tactics, campaigns or platforms to enhance digital presence
  • Create a variety of digital communications products including videos and still photos

General

  • Conduct market research to identify customer trends, competitor offerings and demographic data
  • Develop and manage marketing/communications budget
  • Supervise marketing/communications interns and related volunteers
  • Attend appropriate leadership and committee meetings
  • Remain flexible and adaptable in work schedules and assignments
  • Represent organization with professionalism, fairness, personal integrity, and respect for others

 

QUALIFICATIONS / SKILLS:

  • Bachelor’s degree required; Master’s degree a plus
  • 5-7 years of experience in public relations, marketing, communications, or related field
  • Experience in nonprofit management preferred
  • Passionate and knowledgeable about animal welfare
  • Proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop) preferred
  • Experience with video editing software
  • Exceptional writing, editing, proofreading, and communications skills
  • Confident public speaker
  • Excellent organizational skills; comfortable in fast-paced environment; ability to multi-task
  • Ability to work efficiently, strategically, flexibly without direct supervision and also work collaboratively
  • Keen sense of what “makes” a great story to influence and educate key audiences
  • Valid driver’s license, reference checks (2), criminal background check, and drug screening required

 

COMPENSATION / WORK ENVIRONMENT:

FFAS is currently working in person with flexible working arrangements. The Marketing & PR Manager will be based in FFAS administrative offices in Wilmington, Delaware with some opportunities for remote work. At times, this role will be required to attend events or related outside meetings on behalf of FFAS, and some may take place outside of regular business hours.

  • Salaried employee
  • 40 hours/week – additional hours may be required to complete tasks
  • Flexible schedule; must be able to work some evenings and weekends
  • No health benefits provided at this time
  • Pet benefits for candidates who have pet(s)

Interested applicants should submit a resume and cover letter to shannon@faithfulfriends.us.